About Us

About Us

HYPE is here to help you maximize your time and spending by outsourcing Administrative and Marketing tasks! With a wide variety of experience in office management, marketing, and customer retention strategies – HYPE offers you the dedication of a qualified full-time employee when you need it most.

Raising a family & running a business – I know as well as anyone that balancing work and home life is incredibly challenging. I quickly learned in the workforce that time is a valuable thing, and work loads are often unpredictable. In the blink of an eye administrative tasks will pile up or get brushed under the rug. You’ll find yourself working endless hours and missing out on time with your family just to catch up. Hiring a full time employee often results in paying an hourly rate for a friendly seat-warmer during the slower times – but someone still has to manage that work load during the busy seasons.

Experience, Memberships & Licenses

10+ years administrative experience
5+ years in the Automotive Industry
5+ years in the Construction Industry
3 years in Medical Office
MI Residential Builders License
MI Property and Casualty Insurance License
SBAM Member since 2020
National Marketing Director & Advisory Board Member for American Daughters of Conservation 501c3 since 2022

Cassie Knauss

Owner & Operator

View Our Latest Blog

Help Wanted – Fight Employee Burnout

Help Wanted The last three years have been a rollercoaster for employees and businesses alike. From COVID regulations forcing owners to shut their doors, to employees quitting due to a lack of childcare, and everything in between. We've seen furloughs, lay-off's,...

Frequently Asked Questions

How long has HYPE been in business?

HYPE was established in 2018.

What is your service area?

HYPE offers on-site meetings in the Tri-State Region (Michigan, Indiana & Ohio).

Remote availability Nationwide.

What are your hours of operation?

Monday – Thurday 8am – 4pm, and Friday by appointment.

Are you licensed and insured?

HYPE maintains a $1mil Professional Liability Insurance Policy.

Administrative and Marketing Services do not require a license in the State of Michigan at this time. However, HYPE does currently hold a Michigan Residential Builders License and MI Property and Casualty Insurance License.

What services do you provide?

We do it all! From overhauling your office organization, to bookkeeping, to website design, to print marketing, and everything in between.

HYPE’s services cover the vast majority of administrative and marketing tasks required for successfully managing a small business. If you don’t see your needs listed on our services page, give us a call!

How do you charge for your services?

HYPE offers a wide variety of Administrative and Marketing Services on a contract basis. Every project starts with a free consultation. I will come to you, thoroughly discuss your needs and goals. Once I determine my expertise will be a good fit for you, I will provide a detailed estimate and payment terms.

Check out our Services Page for more detailed pricing.

Volunteer Work

When the opportunity presents itself to help others, do it! You won’t regret it.

Volunteering and giving back to the community offers a sense of pride and purpose that you can’t get anywhere else.

“As you grow older, you will discover that you have two hands – one for helping yourself, the other for helping others.”
– Audrey Hepburn

A person holding a cardboard with inscription

National Advisory Board Member
National Director of Marketing
Since November 2022

INSPIRE. HUNT. PRESERVE.

American Daughters of Conservation is a 501c3 Non-Profit established in 2017. Our organization is comprised of over 500 members dedicated to North American Wildlife conservation efforts, and inspiring fellow women and young girls to expand their knowledge of the outdoor sporting world.

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Administrative Services Provided

Bellevue Youth Recreation Association is a volunteer led program for families to have fun! BYRA offers a variety of Rec Sports to area kids including Softball, baseball, soccer and more.